Profile photo of Sarah Jenkins, Senior Procurement & Franchise Strategist

Sarah Jenkins

Senior Procurement & Franchise Strategist

"Sarah has managed equipment procurement for over 200 franchise locations across Europe and North America. She focuses on CAPEX optimization and long-term asset ROI."

Commercial Real Estate Franchise Operations TCO Analysis Procurement

Published Intelligence Reports (14)

2026 Global Fitness Profitability Report: Top 15 Most Profitable Chains

Analyze the 15 most profitable fitness chains in 2026. Explore EBITDA margins, ROI data, and strategic insights on GLP-1 impacts and AI automation for investors and operators.

10 min Market Intelligence Reports

Anytime Fitness vs Planet Fitness vs Snap Fitness: The 2026 24/7 Gym Franchise Deep-Dive — Business Models, Unit Economics & Member Demographics

Compare Anytime Fitness, Planet Fitness, and Snap Fitness in this 2026 franchise deep-dive. Analyze unit economics, royalty structures, EBITDA margins, and site selection for informed investment decisions.

18 min Brand Comparisons & Buying Guides

Best Commercial Cardio Equipment Suppliers 2026: Verified B2B Rankings & Procurement Guide

Stop choosing cardio suppliers on brand reputation alone. FitnessNav ranks the top commercial cardio equipment suppliers for B2B buyers using the VERIFY™ framework — with a procurement decision matrix for franchise, boutique, and corporate wellness facilities.

15 min Brand Comparisons & Buying Guides

Case Study: 35% TCO Reduction via Strategic ODM

Analysis of a leading European gym chain's transition from traditional distributor models to a factory-direct ODM partnership.

8 min Verification & Strategy Frameworks

Eleiko Commercial Gym Equipment Evaluation: Verified 2026 Procurement Verdict

Is Eleiko worth it for a commercial gym? FitnessNav VERIFY-scored procurement evaluation runs every Eleiko line item through total cost of ownership and residual value — barbells, plates, Prestera racks, dumbbells — with a per-category buy/skip verdict matched to facility type.

12 min Brand Comparisons & Buying Guides

Fitness Technology & Equipment Company Landscape 2026: The Institutional Buyer's Guide

Fitness technology company landscape 2026 for institutional buyers: five market layers, VERIFY criteria, TCO reality, and a 5-step procurement framework.

12 min Market Intelligence

2026 Global Fitness Retention Masterclass: Behavioral Economics in the First 90 Days

Master the science of 90-day gym retention using Nudge Theory and AI forecasting. Analyze Ritual Gym and Legends Boxing to double member LTV.

18 min Market Intelligence Reports

The Architecture of High-Margin Fitness: Luxury Gym Business Models, Unit Economics & the Longevity Pivot

A market-intelligence report for fitness investors, club operators, and franchise entrepreneurs on how luxury gyms actually make money: unit economics (dues vs. secondary spend vs. ecosystem), single-club P&L structure, equipment TCO (purchase vs. lease, depreciation, residual value), spatial efficiency by Dwell-Time and per-m² ROI, the Longevity (biometrics) pivot, and a North America vs. Europe vs. Asia-Pacific paradigm comparison matrix with an explicit five-point investment checklist and a three-step decision rule.

20 min Market Intelligence Reports

Planet Fitness vs LA Fitness (2026): Strategic Industry Report — Operational Architecture, Financial Models, and Dual-Perspective Analysis

In-depth strategic comparison of Planet Fitness vs LA Fitness analyzing corporate business models, financial architecture, unit economics, and consumer value proposition for informed investment and membership decisions.

28 min Brand Comparisons & Buying Guides

RitFit Commercial Equipment Evaluation & Comparison

FitnessNav independent procurement evaluation of RitFit commercial equipment: functional trainers, power racks, benches and plates run through total cost of ownership, downtime and residual value — with per-facility buy/no-buy verdicts matched to utilization.

13 min Brand Comparisons & Buying Guides

Technogym vs Life Fitness vs Precor vs Matrix: 2026 Commercial Gym Equipment Mega-Comparison

A comprehensive procurement analysis evaluating five-year TCO, AI-driven labor offsets, supply chain resilience, and residual values of the global Big Four commercial fitness equipment manufacturers through 2026.

18 min Brand Comparisons & Buying Guides

Top Fitness Franchisees Ranking Strategy Analysis

FitnessNav's 2026 report ranks & analyzes the 25 largest fitness franchisees like Bandon Fitness & United Fitness Partners. Includes core advantage matrix, S.W.O.T., and insights on franchisor power dynamics. Essential for industry investors.

33 min Market Intelligence Reports

Us Fitness Market Emerging Brands Strategy Report

An expert-level analysis of the 6 hottest fitness brands entering or scaling in the US market in 2026. From AI-powered gyms to longevity labs and Familycare hubs, discover the data-driven insights shaping the future of global fitness strategy.

7 min Market Intelligence Reports

Woodway Curve vs AssaultRunner: The 2026 Curved Treadmill Deep-Dive — Biomechanics, Durability & Total Cost of Ownership

Compare Woodway Curve vs AssaultRunner Pro vs AssaultRunner Elite in this 2026 curved treadmill deep-dive. Analyze biomechanical performance, slat durability, TCO, and procurement fit for commercial athletic facilities.

18 min Brand Comparisons & Buying Guides