Revenue per Machine Calculator
Attribute membership revenue to individual machines to find your best performers.
Model v1.0.0 · Data generated 2026-10-08 · 0 published reference values
Select a scenario to pre-fill realistic defaults for that facility type.
Anonymous, bucketed. We only store your decision profile (size, tier, scenario, result band) — never your inputs or identity.
Monthly Revenue per Machine
$315
45% confidence · model v1.0.0
Marginal — watch underperformers
25 units carry $7,875/mo of attributed revenue → $315 per machine monthly ($3,780/yr). Healthy commercial operations clear $250/machine/mo with headroom toward $500+.
Two levers move this number
Raising average membership price by $5 adds $35/machine/mo; removing the weakest 2 stations lifts per-machine yield ~8% without touching sales.
Check what each machine truly costs you
Feed the fleet into TCO to see per-unit lifetime cost against this revenue line.
Open TCO Calculator →Assumptions
- • Equipment revenue share: 35% of membership revenue
- • Fleet basis: 0.035 units/sqm → 25
- • Membership basis: 500 × $45/mo
- • Healthy floor: ≈2× mid-tier monthly holding cost per machine ($250/machine/mo)
Limitations
- • Membership revenue only — PT, retail and day passes are excluded from attribution.
- • Uniform attribution — Cardio typically out-earns racks per unit; blended figure masks section-level stars.
Data sources & method
This tool is a calculation model, not a database lookup. It runs arithmetic on the numbers you enter, using an explicit formula and a small set of documented default assumptions (service intervals, energy prices, useful life). Every assumption it applies is listed in the result, and each one is a default you can overwrite.
We do not hold a benchmark dataset. FitnessNav operates no gyms, runs no fleet, and has never collected equipment telemetry, so there is no measured useful-life, maintenance-rate or downtime distribution behind these models. The default assumptions come from published manufacturer documentation and standard trade practice, and they are labelled as assumptions \u2014 not as findings. Treat the output as a structured way to think about a decision, and replace every default with your own numbers before it leaves your desk. If a vendor hands you a benchmark, ask for the sample size and the age of the machines in it.
Revenue per Machine Calculator — frequently asked questions
What share of membership revenue belongs to equipment?
The model allocates 35% to equipment — the remainder attributes to coaching, classes and access. That split is an assumption you can change, not a measured industry average.
What is healthy monthly revenue per machine?
Around $250+ per machine on a mid-tier floor — roughly twice the monthly holding cost of a mid-tier unit. Below that line, a machine is not paying for its footprint.
How do I lift per-machine revenue?
Two levers: grow active membership against a fixed floor (each +$5 of average dues lifts per-machine revenue about 8% at default inputs), or retire persistent zero-performers.
Does floor size affect the metric?
Only through unit count — revenue divides across however many machines your density implies, so oversizing dilutes every machine's attributed revenue.